Cause - ROCK4RV The CJD Foundation


In 2008, Robert (RV) Vitanza succumbed to Creutzfeldt-Jakob Disease, a rare and fatal brain disease. Since then, his family has been raising funds to support the CJD Foundation Inc., a 501(c)(3) organization, and find a cure. Over the years, ROCK4RV has become the #1 family fundraiser in the history of the CJD Foundation.

RV was a HUGE fan of music and, therefore, many of the fundraising efforts have been via Rock and Roll concerts. We ROCK4RV to keep his spirt alive and help other families affected by CJD.

While music flowed through his veins, Bob may have been even a bigger fan of COFFEE. He drank it black with no sugar to truly appreciate the aroma from the hot cup and savor the flavor of the bean.

In 2021, ROCK4RV partnered with SOLUDE Coffee to unite RV’s love for MUSIC and COFFEE in the form of three coffee blends – “Start Me Up” (the rockin’ caffeinated dark roast), "Magic Bus" (the rich caffeinated medium roast) and “Let It Be” (the rollin’ decaf blend). All blends can be ordered in whole bean or ground in regular, coarse or fine varieties.

Purchases through this program mean that 20% of the purchase price of the coffee (excluding shipping and applicable taxes) goes directly to the CJD Foundation, Inc. and, specifically, to research grants to find a cure in RV’s memory!

Please feel free to spread the word about this cause and thank you for your support and generosity!

 About The CJD Foundation

Creutzfeldt-Jakob Disease is a rare, rapidly progressive neurodegenerative disease, one of several prion diseases caused by prion proteins that misfold in the brain. There is no treatment or cure and the disease is invariably fatal.

Formed in 1993, the CJD Foundation’s mission is to support families affected by prion disease, raise awareness, and support medical education and research to find a cure.